Hanneke Pastoor

Critic
DISC Type : C

Director Digital Growth & Channels at Rapid Circle

Amsterdam Area, Netherlands

Overview

Hanneke Pastoor is a Business Manager at Rapid Circle, specializing in change management and business transformation. With a Masters from Tilburg University, she focuses on a people-first approach to technology adoption, particularly AI, to improve operational efficiency. Colleagues have described her as a creative and hands-on advisor who drives concrete results.

After spending two years living and working in Australia for a new challenge, Hanneke has recently moved back home. She is passionate about personal and professional growth, recently completing the "Women Rising program, " which she found to be a significant learning experience about leadership and self-awareness.

She believes the next wave of change management with AI is about creating real value, not just tech adoption.

Personality Overview

Objective Thinker

Information Seeker

Critic

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI & Copilot Adoption
As a certified Copilot Technical Champion, she speaks on making AI a success by focusing on user mindset and value creation, rather than just technology implementation.
User-Centric Transformation
Emphasizes improving the employee experience during digital transitions, particularly in complex sectors like healthcare, to ensure technology works for people, not against them.
Women in Leadership
Recently completed the Women Rising program, sharing deep personal insights on leadership, self-discovery, and professional growth.

Media Appearances

Hanneke has no verified media appearances

Work History

1-2026
Director Digital Growth & Channels at Rapid Circle
1-2025 - 1-2026
Business Manager (Head of Business Operations) at Rapid Circle
4-2024 - 12-2024
Capability Director at Rapid Circle
1-2013 - 12-2013
Consultant at Kwink Groep B.V.
2-2011 - 2-2012
Junior Trainee at Berenschot

Education

2010 - 2012
Master from Tilburg University
2009 - 2009
Economics & Management from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 3 Location : Amsterdam Area, Netherlands Job Level : Mid-senior Designation : Director Digital Growth & Channels at Rapid Circle
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Insights For Selling To Hanneke

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hanneke is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Hanneke

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Hanneke move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hanneke take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hanneke

Personality Compatibility


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