Hannes Kröger in

Hannes Kröger

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Product Manager, Digital & Technology at Pandora
📍 Copenhagen, Capital Region of Denmark, Denmark

Hannes is a Product Manager at Pandora, specializing in MarTech and Customer Data Platforms (CDPs). He leads the strategy for Pandoras CDP, focusing on data activation to enhance customer experiences. Holding a Masters from Copenhagen Business School and a Certified Product Manager credential, he excels at bridging business and IT.

Described by colleagues as dependable, committed, and adaptable, Hannes has a keen interest in team building, often posting recruitment opportunities for his group. His past experience includes a role as a Community Manager for sports, indicating a passion for engaging with athletic communities online.

As a recognized expert in his field, Hannes was selected to be a Bloomreach Ambassador, sharing best practices for data-driven, personalized e-commerce.

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Experience
8 Years
Current Role
Product Manager, Digital & Technology
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Hannes cares about

Customer Data Platforms
Leads the strategy and execution for Pandora's Consumer Data Platform (CDP), focusing on enabling data activation across the business.
Marketing Technology
Manages products within the "Go To Market - Owned Media" team and holds multiple certifications from MarTech vendor Bloomreach.
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Career

Work history

6-2022
Product Manager, Digital & Technology
Pandora
11-2021 - 6-2022
Functional Analyst, Digital & Technology
Pandora
5-2025
Bloomreach Ambassador
Bloomreach
8-2021 - 10-2021
Product Management & Master Thesis
Nexta.io
9-2019 - 7-2021
Student Assistant Global CRM & Loyalty
Pandora
In the press

Media appearances

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Education
2019 - 2021
Master of Science - MSc
Copenhagen Business School
2018 - 2018
Auslandssemester
Vancouver Island University
2015 - 2019
Bachelor of Arts - BA
Leuphana University of Lüneburg
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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