Hans De Penning in

Hans De Penning

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Founder & CEO at Neople
📍 Amsterdam, North Holland, Netherlands

Hans de Penning is a serial entrepreneur and the Founder & CEO of Neople, a company that creates AI-driven digital coworkers for customer support teams. Educated in Software and Electrical Engineering at Eindhoven University of Technology, he previously founded Amber, an electric car-sharing startup. He is focused on making advanced AI accessible to all companies.

Originally, Hans studied engineering with the goal of designing cars, a passion he was obsessed with before his career pivoted towards software and AI. He is the son of an entrepreneur and is passionate about building things from the ground up and supporting other founders in the Dutch startup ecosystem.

Interesting fact: He transitioned from wanting to design the next generation of vehicles to building the next generation of AI coworkers.

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Experience
15 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hans cares about

AI Coworkers
His current company, Neople, builds "digital employees" to assist human teams, aiming to make work more human by automating repetitive tasks.
Startup Ecosystem
Believes strongly in the Dutch startup scene's unspoken rule of founders helping other founders, actively offering advice and connections.
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Career

Work history

1-2023
Founder & CEO
Neople
7-2022
Founder
Amber
7-2020 - 7-2022
Founder & CEO
Amber
3-2016 - 7-2020
Founder & CFO
Amber
12-2014
Founder
Vention Technologies
In the press

Media appearances

Hans de Penning & Neople: Personalized Customer Support at Scale. Featured in LeapFunder
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Hans de Penning, CEO of Neople | SaaS Unscripted Podcast. Featured in YouTube
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Education
2012 - 2017
Automotive
Eindhoven University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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