Hans De Waal

Critic
DISC Type : C

Founder at Arero7

Brabantine City Row, Netherlands

Overview

Hans de Waal is the founder of Arero7 and architect of the Unified Semantic Field (USF), focusing on creating a shared semantic foundation for enterprise data. With over 15 years of experience in analytics and data quality, he addresses challenges like data fragmentation and AI reasoning. He holds a Bachelor of Science from HZ University of Applied Sciences.

He is the creator of the LEAPED Ontology, a framework designed to establish computable meaning across complex enterprise systems.

Personality Overview

ROI Driven

Objective Thinker

Precise

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Semantic Architecture
His core focus is solving data fragmentation and integration complexity by building a shared semantic foundation for enterprises, leading him to create the USF.
Enterprise AI Strategy
He advocates against superficial AI initiatives, emphasizing that true AI reasoning is impossible without a foundational layer of shared, computable meaning.
Data Philosophy
He compares data to crude oil, believing its value is only unlocked after being properly refined with context and semantic consistency.

Media Appearances

Hans has no verified media appearances

Work History

1-2010
Founder at Arero7
1-2024 - 10-2025
Director Analytics Engineering & Data Quality, Global at Lineage
1-2022 - 1-2024
Director of IT System Delivery, EMEA at Lineage
10-2020 - 2-2022
Head of IT Development - Business Information Manager at Kloosterboer
10-2020
Data Manager at Kloosterboer

Education

9-2006 - 9-2009
Bachelor of Science (BSc) from HZ University of Applied Sciences
9-2002 - 7-2006
MBO Level 4 System Administrator from ROC Zeeland

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brabantine City Row, Netherlands Job Level : Leadership Designation : Founder at Arero7
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Insights For Selling To Hans

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hans is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hans

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hans move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hans take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hans

Personality Compatibility


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