Hans Lagerweij in

Hans Lagerweij

Captain · DISC type DS
Founder / CEO, Strategy Consultant at Flying Dutchman Consultancy
📍 Miami, Florida, United States

Hans is a results-driven executive specializing in the luxury travel and cruise industry, with a history of delivering double-digit growth for global brands across 50+ countries. A graduate of Rotterdam School of Management, colleagues describe him as a visionary and strategic leader. He focuses on scaling operations by aligning sales, marketing, and leadership.

Outside of his commercial roles, Hans is deeply committed to philanthropy as a founder and Trustee for the Safer Tourism Foundation. This charity is dedicated to reducing preventable deaths and injuries for international travelers, a cause he has been pivotal in growing since its inception.

His strategic leadership framework, the “6 C’s Model” from his book “The Why Whisperer,” was featured in Harvard Business Review Arabic.

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Current Role
Founder / CEO, Strategy Consultant
Location
Miami, Florida, United States
Personality Overview

How Hans shows up

Dynamic But Sincere
Consummate Professional
Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Hans cares about

Business Growth Strategy
His entire career is focused on achieving double-digit growth, turning around businesses, and maximizing revenue through strategic leadership and market expansion.
AI in Travel
He authored the publication "Setting Sail with AI," demonstrating his expertise and interest in how artificial intelligence is transforming the cruise and travel industry.
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Career

Work history

4-2023
Founder / CEO, Strategy Consultant
Flying Dutchman Consultancy
4-2025
Board Advisor
Atmosfy
4-2025
Non Executive Director
ClickCore Strategies
3-2024
Board Advisor and Fractional Chief Commercial Officer
Positive Polar
6-2017
Trustee & Non-Executive Director
Safer Tourism Foundation
In the press

Media appearances

Business Profile: Hans Lagerweij / Flying Dutchman Consultancy. Featured in Daily News Network
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Education
Master of Business Administration (MBA)
Rotterdam School of Management, Erasmus University
Master of Arts (MA) in Brand
EURIB
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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