Harley Ayers in

Harley Ayers

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Head of Data Strategy at Global
📍 London, England, United Kingdom

Harley is a data-driven marketing leader with over 10 years of experience, currently serving as the Head of Data Strategy at Global. He specializes in transforming audience insights into revenue, with expertise in identity solutions and omni-channel campaigns. Colleagues have described him as helpful and encouraging.

During his university years, Harley was deeply involved in student media, acting as the Station Manager for Insanity Radio at Royal Holloway. He is passionate about creating fun and professional environments and helping others develop new skills, such as transitioning from television to radio presenting.

He conceived and scaled DAX ID, a proprietary identity solution that generated over £2 million in new revenue from more than 100 clients.

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Experience
9 Years
Current Role
Head of Data Strategy
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Harley cares about

Data Monetization
He created and scaled a proprietary identity solution that drove over £2M in new revenue, showing a clear focus on commercializing data strategy.
Cookieless Advertising
In a prior role, he directed data strategy for the evolution to cookieless media, a key challenge and focus area in the current digital landscape.
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Career

Work history

2-2023
Head of Data Strategy
Global
11-2021 - 2-2023
Executive Director, Martech Consultancy
OMD EMEA
2-2020 - 11-2021
Director, Data Strategy Consultancy
OMD EMEA
9-2019 - 2-2020
Global Audience Director
OMD EMEA
6-2018 - 9-2019
DMP Audience & Data Specialist
Johnson & Johnson
In the press

Media appearances

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Education
2012 - 2015
Bachelor of Science (BSc)
Royal Holloway, University of London
2010 - 2012
A Levels
East Norfolk Sixth Form College
2008 - 2010
PEO/NVQ Level 2 In Engineering
University of Suffolk
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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