Lauren Sangway (Mort) in

Lauren Sangway (Mort)

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Data Strategy Director - CRM at OLIVER Agency
📍 United Kingdom

Lauren is an experienced CRM and data strategist currently serving as the Data Strategy Director at OLIVER Agency. She specializes in leading CRM transformation projects and translating complex data into actionable strategies for globally recognized brands. She holds a BA in Business Studies from Leeds Metropolitan University.

She was part of the team that won a Marketing Week Masters award for the "Supersize Energy Health Check" campaign with EDF Energy.

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Experience
12 Years
Current Role
Data Strategy Director - CRM
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Lauren cares about

CRM Transformation
Leads complex CRM transformation projects, developing strategies to support client challenges and evolving customer needs.
Data Storytelling
A keen storyteller who translates complex data into compelling narratives that balance business needs with customer needs to address strategic objectives.
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Career

Work history

10-2021
Data Strategy Director - CRM
OLIVER Agency
10-2019 - 9-2021
Principal Consultant
CACI Ltd
6-2018 - 10-2019
Managing Consultant - CRM Strategy, Planning and Optimisation
CACI Ltd
4-2017 - 6-2018
European CRM Campaign Manager, IBM Watson Marketing
IBM
11-2015 - 4-2017
Digital Marketing Program Specialist, IBM Marketing Cloud - EMEA
IBM
In the press

Media appearances

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Education
2009 - 2013
BA (Hons) Business Studies
Leeds Metropolitan University
2007 - 2009
A-levels
Poynton High School and Performing Arts College
2005 - 2007
GCSEs
Poynton High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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