Harminder Matharu

Visionary
DISC Type : Ds

General Manager, Digital at Charlotte Tilbury Beauty

London, England, United Kingdom

Overview

Harminder is a creative and data-driven eCommerce leader with 20 years of experience in digital marketing and product innovation. As General Manager at Charlotte Tilbury, he led major digital initiatives, including their launch on Amazon. He is set to become Chief Growth Officer at Sportscape Group in late March 2026.

Outside of his professional life, Harminder is a family man who enjoys using technology in creative ways. He has shared stories about using fun apps to create magical moments for his children, like providing "undeniable" evidence of the Tooth Fairy to his young skeptics.

He has spoken on expert panels about the future of shop-tainment, AI, and Augmented Reality in the beauty industry.

Personality Overview

Goal-Oriented

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

eCommerce Growth
He led the successful launch of Charlotte Tilbury on Amazon in the US and is soon starting a new role as Chief Growth Officer for Sportscape Group.
Beauty Tech
He has spoken at industry events about leveraging AI, Augmented Reality, and virtual try-on technology to enhance the online shopping experience and boost sales.
Customer Experience
His focus is on using data and digital channels to create personalized, on-brand experiences. He emphasizes making online shopping fun and immersive.

Media Appearances

Harminder has no verified media appearances

Work History

3-2024
General Manager, Digital at Charlotte Tilbury Beauty
1-2019 - 3-2024
Global Director of Digital at Charlotte Tilbury Beauty
4-2018 - 12-2018
Global Performance Marketing Director at Charlotte Tilbury Beauty
9-2017 - 4-2018
Chief Marketing Officer at blow LTD
6-2015 - 7-2017
Global Digital Marketing Director at allbeauty.com

Education

2000 - 2003
BSc from Kingston University

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Senior Designation : General Manager, Digital at Charlotte Tilbury Beauty
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Insights For Selling To Harminder

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harminder is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Harminder

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Harminder move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Harminder take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Harminder

Personality Compatibility


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