Harshita Gupta

Captain
DISC Type : SD

Growth Marketing Manager at Tartan

Delhi, India

Overview

Harshita is a Growth Marketing Manager at Tartan with over six years of experience in B2B SaaS marketing. She specializes in building growth engines using AI-powered automation, content-led GTM, and ABM programs. People who have worked with her describe her as "ridiculously efficient, " "responsible, " and "proactive. "

There is no publicly available information about her personal life.

She recently won the "Top Gun Award" at Tartan for her performance.

Personality Overview

Decisive But Calm

Output-Driven

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
She builds AI-powered lead workflows to reduce manual effort and increase MQLs. She recently promoted Tartan's new AI-powered policy automation tool.
Go-to-Market Strategy
She has extensive experience launching content-led GTM strategies and has previously led viral influencer GTM campaigns with major brands and celebrities.
Fintech Solutions
Currently leads demand generation for a fintech SaaS platform and actively represents her company at major industry events like the Global Fintech Fest (GFF).

Media Appearances

Harshita has no verified media appearances

Work History

12-2023
Growth Marketing Manager at Tartan
3-2023 - 11-2023
Marketing Manager at Geekster
4-2021 - 5-2022
Product Marketing Manager at TrulyMadly - Find your Forever!
1-2019 - 3-2021
Marketing Manager at TrulyMadly - Find your Forever!
9-2018 - 11-2018
Head of Digital marketing at Linqq

Education

2017 - 2020
Bachelor of Commerce - BCom(2017) from Maharaja Agrasen University(NCWEB)
2017 - 2018
Software testing from World class skill centre

More Information

Social Presence :

Prographics :

Exp : 6 Location : Delhi, India Job Level : Middle Designation : Growth Marketing Manager at Tartan
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Insights For Selling To Harshita

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harshita is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Harshita

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Harshita move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Harshita take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Harshita

Personality Compatibility


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