Hasani X

Evaluator
DISC Type : dsc

Founder & Managing Partner at Chiefs of Story

Charlotte, North Carolina, United States

Overview

Hasani X is the Founder and Managing Partner of Chiefs of Story with over 20 years of experience helping service businesses grow into profitable, exit-ready brands. A University of Pennsylvania graduate, he has driven over $100M in client growth. People who have worked with him describe him as a "powerhouse" and an "effective coach".

Based in Charlotte, NC, Hasani is a father of three and is married to his high school sweetheart. He grew up in Oakland, California, and identifies as a modern Stoic. His personal journey includes overcoming a challenging upbringing to become the first in his family to attend college.

Interesting fact: Before becoming a business strategist and investor, Hasani was a professional MMA fighter.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Business Storytelling
His entire professional focus, from company names like "Chiefs of Story" to his content, is on using narrative to build brands and acquire customers.
Exit-Ready Brands
A primary focus of his current work is advising and investing in service businesses to help them become valuable, sellable assets.
The Expert's Curse
He coined this term to describe how expertise can hinder clear communication, a core problem he solves for clients by simplifying their message.

Media Appearances

EP111 | Lead Your Story with Hasani X. Featured in Lead Your Story (YouTube)

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COACH the COACH: Hasani X with Lead Your Story. Featured in YouTube

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Work History

7-2025
Founder & Managing Partner at Chiefs of Story
1-2021 - 5-2024
Investor & Managing Partner at Chazni Group
9-2018 - 7-2025
Founder / CEO at Lead Your Story
12-2014 - 1-2018
Lead Coach/Consultant at Rise Of A Leader
2011 - 2018
Strategic Advisor / Personal Business and Leadership Coach & Mentor at MRX Consulting

Education

1996 - 2000
BA from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 20 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Founder & Managing Partner at Chiefs of Story
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Insights For Selling To Hasani

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hasani is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Hasani

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Hasani move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Hasani take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Hasani

Personality Compatibility


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