Hasani X in

Hasani X

Evaluator · DISC type dsc
Founder & Managing Partner at Chiefs of Story
📍 Charlotte, North Carolina, United States

Hasani X is the Founder and Managing Partner of Chiefs of Story with over 20 years of experience helping service businesses grow into profitable, exit-ready brands. A University of Pennsylvania graduate, he has driven over $100M in client growth. People who have worked with him describe him as a "powerhouse" and an "effective coach".

Based in Charlotte, NC, Hasani is a father of three and is married to his high school sweetheart. He grew up in Oakland, California, and identifies as a modern Stoic. His personal journey includes overcoming a challenging upbringing to become the first in his family to attend college.

Interesting fact: Before becoming a business strategist and investor, Hasani was a professional MMA fighter.

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Experience
20 Years
Current Role
Founder & Managing Partner
Job Level
Leadership
Location
Charlotte, North Carolina, United States
Personality Overview

How Hasani shows up

Hard To Convince
Fast But Analytical
Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Hasani cares about

Business Storytelling
His entire professional focus, from company names like "Chiefs of Story" to his content, is on using narrative to build brands and acquire customers.
Exit-Ready Brands
A primary focus of his current work is advising and investing in service businesses to help them become valuable, sellable assets.
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Career

Work history

7-2025
Founder & Managing Partner
Chiefs of Story
1-2021 - 5-2024
Investor & Managing Partner
Chazni Group
9-2018 - 7-2025
Founder / CEO
Lead Your Story
12-2014 - 1-2018
Lead Coach/Consultant
Rise Of A Leader
2011 - 2018
Strategic Advisor / Personal Business and Leadership Coach & Mentor
MRX Consulting
In the press

Media appearances

EP111 | Lead Your Story with Hasani X. Featured in Lead Your Story (YouTube)
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COACH the COACH: Hasani X with Lead Your Story. Featured in YouTube
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Education
1996 - 2000
BA
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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