Haya Barlas in

Haya Barlas

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Head of Product Marketing at JustGiving
📍 United Kingdom

Haya Barlas is the Head of Product Marketing at JustGiving, with 15 years of experience in B2B and B2C roles across the SaaS and EdTech sectors. She specializes in creating impactful user experiences for charities and donors and holds a BSc in Management from Warwick Business School.

Beyond her professional work in technology for nonprofits, Haya has a foundational interest in ethical consumerism. During her time at university, she founded and served as the president of a society dedicated to ethical fashion, showcasing a long-standing passion for social impact.

She is a certified expert in influencer marketing and previously managed influencer partnerships to grow international brand awareness.

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Experience
11 Years
Current Role
Head of Product Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Haya cares about

SaaS for Nonprofits
Her career at JustGiving and Blackbaud has focused on leveraging SaaS platforms to empower charities and help them raise more for their causes.
PMM Advocacy
As a speaker and PMA Ambassador, she actively discusses the importance of internal advocacy for product marketing as a key driver for company growth.
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Career

Work history

1-2023
Head of Product Marketing
JustGiving
2-2025
PMA Ambassador
Product Marketing Alliance
1-2023
Head of Product Marketing, JustGiving
Blackbaud
1-2021 - 1-2023
Senior Product Marketing Manager
Blackbaud
12-2019 - 1-2021
Product Marketing Manager
Blackbaud
In the press

Media appearances

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Education
2007 - 2010
BSc Management (Honours)
University of Warwick - Warwick Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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