Haya Barlas is the Head of Product Marketing at JustGiving, with 15 years of experience in B2B and B2C roles across the SaaS and EdTech sectors. She specializes in creating impactful user experiences for charities and donors and holds a BSc in Management from Warwick Business School.
Beyond her professional work in technology for nonprofits, Haya has a foundational interest in ethical consumerism. During her time at university, she founded and served as the president of a society dedicated to ethical fashion, showcasing a long-standing passion for social impact.
She is a certified expert in influencer marketing and previously managed influencer partnerships to grow international brand awareness.
Read the full overview →They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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