Hayley Parr, MBA in

Hayley Parr, MBA

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Head of Marketing at Integrity Solutions
📍 Viroqua, Wisconsin, United States

Hayley is the Head of Marketing at Integrity Solutions, where she leads go-to-market initiatives and hosts the "Mental Selling" podcast. With an MBA and diverse experience in edtech, SaaS, and e-learning, she blends creative vision with data-driven strategy. Colleagues describe her as impactful, results-driven, and collaborative.

Outside of work, Hayley is a proponent of mentorship and career resilience, often drawing from her own professional journey. She is passionate about elevating female leaders, especially within the sales industry. Previously, she has also shared her marketing expertise as an Adjunct Professor at Viterbo University.

After being laid off late in her pregnancy over a decade ago, she focused on what she could control and landed a new role with one of her best-ever mentors.

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Experience
6 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Viroqua, Wisconsin, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hayley cares about

Mental Selling
As the host of the "Mental Selling" podcast, she explores the mindset, resilience, and psychological drivers behind sales success.
Sales & Marketing Alignment
Brings a marketer's perspective to her sales-focused podcast, believing that great sales and marketing go hand-in-hand to drive success.
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Career

Work history

1-2025
Head of Marketing
Integrity Solutions
12-2021 - 1-2025
Director of B2B Marketing
Certus
1-2021 - 1-2022
Adjunct Professor Of Marketing
Viterbo University
3-2021 - 12-2021
Marketing Manager
TPC Training
2-2020 - 3-2021
Marketing Manager
Traction® Tools
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
University of Wisconsin-La Crosse
Master of Business Administration - MBA
Viterbo University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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