Heath Barlow in

Heath Barlow

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Vice President of Sales | Northern & Central Europe at Bloomreach
📍 United Kingdom

Heath is the Vice President of Sales for Northern & Central Europe at Bloomreach, an accomplished sales leader with over 18 years of experience in digital commerce and AI-driven personalization. Previously a Senior VP at Emarsys, he has a strong record of driving regional growth and developing high-performing teams. He earned a BSc from Hartpury University.

Colleagues consistently describe him as an innovative, ambitious, and knowledgeable sales professional with strong business acumen. He is also noted for being a proactive, honest, and calm team player who excels at developing brilliant and efficient solutions for complex problems, making him a pleasure to work with.

He has authored publications on leveraging social media intelligence for personalized advertising and has spoken on how AI-enabled personalization helps retailers build customer loyalty in a competitive landscape.

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Experience
9 Years
Current Role
Vice President of Sales | Northern & Central Europe
Job Level
Senior
Location
United Kingdom
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Heath cares about

AI-driven Personalization
His current role and recent activity focus on using AI to deliver personalized customer experiences. He has spoken on AI's ability to boost loyalty and unlock revenue for retailers.
European Market Growth
His role at Bloomreach is centered on driving growth and expansion across Northern & Central Europe, including the Nordics, DACH, Benelux, and CEE regions.
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Career

Work history

10-2025
Vice President of Sales | Northern & Central Europe
Bloomreach
4-2023 - 6-2025
Senior Vice President & GM EMEA
Emarsys
2-2022 - 3-2023
Regional Vice President & MD for EMEA North
Emarsys
1-2020 - 2-2022
Managing Director - UK, Nordics & Benelux
Emarsys
2-2010 - 3-2011
Business Development Manager
ReelContent
In the press

Media appearances

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Education
2001 - 2004
BSc
Hartpury University and Hartpury College
1996 - 2000
Education details unavailable
Grey High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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