Heather (Benson) Simmons

Energizer
DISC Type : I

Director of Brand Communications at Boar's Head Brand

Sarasota, Florida, United States

Overview

Heather has no verified overview

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

5-2020
Director of Brand Communications at Boar's Head Brand
9-2017 - 5-2020
Brand Communications Lead: Lipton Ready to Drink Tea; Pure Leaf Read to Drink Tea at PepsiCo
4-2017 - 9-2017
Global Beverages Group: Innovation, Consumer Insights & Portfolio Transformation at PepsiCo
10-2014 - 5-2025
Marketing & Sales at Brown Harris Stevens
1-2012 - 12-2013
Vice President, RUSK: Brand Marketing, Key Account Sales, Customer Service, Education & Training at Conair Corporation

Education

MBA from Emory University - Goizueta Business School
Education details unavailable from HEC Paris

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sarasota, Florida, United States Job Level : Mid-senior Designation : Director of Brand Communications at Boar's Head Brand
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Heather take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Heather

Personality Compatibility


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