Heather Fudger

Pioneer
DISC Type : sdi

Marketing Communications Manager at Sharp Business USA

Vernon, New Jersey, United States

Overview

Heather Fudger is a Marketing Communications Manager at Sharp Business USA, specializing in B2B content marketing and project management. Described by colleagues as competent and proficient, she has a background in developing sales enablement tools and driving cost-saving initiatives. She holds a certification in Google Analytics.

Heather is a strong advocate for digital safety, having co-authored a blog on empowering teens to navigate the online world securely. She is also very supportive of her family, proudly promoting "The Health Paradox, " a book written by her father based on his extensive clinical experience.

She recently co-authored a guide to help parents and teens navigate online threats and cybersecurity best practices.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

B2B Content Creation
Writes extensively for Sharp's blog, covering how technology is applied across industries like healthcare, construction, and hospitality.
Cybersecurity Awareness
Authors articles on identifying phishing scams and promotes best practices for online security for both businesses and families.
Sales Enablement
Has a history of managing and launching cloud-based marketing portals to help sales teams customize collateral and streamline processes.

Media Appearances

Heather has no verified media appearances

Work History

8-2023
Marketing Communications Manager at Sharp Business USA
10-2019 - 8-2023
Marketing Communications Associate Manager at Sharp Business USA
4-2019 - 10-2019
Marketing Communications Professional | Project Management | Branding | Content Marketer at Freelancer
8-2016 - 4-2019
Marketing Communications Project Manager at Ricoh USA, Inc.
7-2009 - 8-2016
Marketing Communications Specialist at Ricoh USA, Inc.

Education

Bachelor of Arts - BA from The University of Arizona Global Campus
Communication from Towson University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Vernon, New Jersey, United States Job Level : Middle Designation : Marketing Communications Manager at Sharp Business USA
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Heather

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are generally fast movers and can take quick decisions
  • Can Heather take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Heather

Personality Compatibility


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