Heather Garcia

Questioner
DISC Type : c

Sr. Communications Manager at Norfolk Southern

Atlanta, Georgia, United States

Overview

Heather has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

9-2023
Sr. Communications Manager at Norfolk Southern
3-2020 - 9-2023
Field Public Relations Manager at McDonald's
10-2017 - 3-2020
External Affairs Specialist at Cincinnati Metro
11-2016 - 12-2017
Account Executive at Clapp Communications
4-2015 - 11-2016
Staff Reporter at The Baltimore Sun Media Group

Education

2012 - 2013
Master's degree from Syracuse University
2008 - 2012
Bachelor of Fine Arts (BFA) from LIU Post

More Information

Social Presence :

Prographics :

Exp : N/A Location : Atlanta, Georgia, United States Job Level : N/A Designation : Sr. Communications Manager at Norfolk Southern
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Heather

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Heather take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Heather

Personality Compatibility


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