Heather Hancock

Trailblazer
DISC Type : DI

Owner | Fractional Solutions & Product Marketing Consultant at commfluence AI

Washington DC-Baltimore Area, United States

Overview

Heather is a results-driven marketing executive with over 10 years of experience in AI-powered CX, CCaaS, and UCaaS solutions for major companies like Cisco and Avaya. A graduate of James Madison University, she is skilled in GTM strategy and product marketing. People who have worked with her often describe her as passionate, impactful, and a well-liked team player.

Heather shows a keen interest in the practical application of new technologies, attending industry summits to stay ahead of the curve. She engages with creative and modern tools, even using AI applications for personal projects like updating her professional headshot, showing a blend of professional curiosity and personal tech adoption.

She recently attended the UgenticAI Summit in Tysons Corner, VA, to learn about new AI tools for her clients.

Personality Overview

Achievement-Oriented

Persuasive

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Agentic AI
Frequently writes about how Agentic AI can solve key business issues, from improving customer experience to reducing employee burnout in contact centers.
Go-to-Market Strategy
Specializes in creating and executing GTM strategies for enterprise technology, having led successful product launches and created new revenue streams at companies like Cisco and Vonage.
AI in Marketing
Focuses on differentiating brands in a crowded market by moving beyond buzzwords to demonstrate tangible AI value propositions for executive buyers.

Media Appearances

Heather has no verified media appearances

Work History

5-2019
Owner | Fractional Solutions & Product Marketing Consultant at commfluence AI
10-2021 - 8-2024
Director, AI Solutions and Product Marketing at IntelePeer
7-2020 - 12-2020
Consultant, Sr. Manager, B2B Product & Solutions Marketing at Samsung Mobile
Sr. Solutions Manager, Marketing Communications, Unified Communication Portfolio at Avaya
Solutions Marketing Lead, CCaaS & UCaaS Enterprise Portfolio at Cisco

Education

Bachelor of Business Administration (BBA) from James Madison University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Washington DC-Baltimore Area, United States Job Level : Junior Designation : Owner | Fractional Solutions & Product Marketing Consultant at commfluence AI
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Heather

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Heather take some risk or not?

  • If necessary, they will be ready to take risks.

You And Heather

Personality Compatibility


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