Heather (Rhodes) Herman

Evaluator
DISC Type : sdc

AVP & Marketing Department Manager at Bank of Ann Arbor

Ann Arbor, Michigan, United States

Overview

Heather has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

10-2021
AVP & Marketing Department Manager at Bank of Ann Arbor
6-2018 - 11-2021
Marketing Officer at Bank of Ann Arbor
9-2014 - 6-2018
Marketing Coordinator at Bank of Ann Arbor
9-2013 - 9-2014
Copywriter at LocalEdge
6-2012 - 7-2013
MBA Ambassador at Northwood University

Education

2012 - 2013
Master of Business Administration (MBA) from Northwood University - DeVos Graduate School
2008 - 2012
Bachelor of Business Administration (BBA) from Northwood University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ann Arbor, Michigan, United States Job Level : Middle Designation : AVP & Marketing Department Manager at Bank of Ann Arbor
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Heather

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Heather take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Heather

Personality Compatibility


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