Heather Zellers, CIC, CRM, CISR

Energizer
DISC Type : I

Vice President Marketing at Goodville Mutual Casualty Company

Lancaster County, Pennsylvania, United States

Overview

Heather has no verified overview

Personality Overview

Enthusiastic

Imaginative

Relationship Oriented

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

1-2024
Vice President Marketing at Goodville Mutual Casualty Company
9-2020 - 1-2024
Field Marketing Representative at Goodville Mutual Casualty Company
7-2015 - 9-2020
AVP Marketing at Lititz Mutual Insurance Company
3-2015 - 7-2015
Sales Manager, Ind. Dist. at Nationwide Insurance
4-2010 - 3-2015
South Central & Western PA Marketing Rep. at Lititz Mutual Insurance Company

Education

1987 - 1987
Education details unavailable from Conestoga Valley High School
Associates from Penn State University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Lancaster County, Pennsylvania, United States Job Level : Senior Designation : Vice President Marketing at Goodville Mutual Casualty Company
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Heather take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Heather

Personality Compatibility


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