Hector De La Barreda

Critic
DISC Type : C

CEO - Designate (Effective January 2026) at La Comer

Austin, Texas Metropolitan Area, United States

Overview

Hector De La Barreda is a global business leader with extensive experience at Fortune 500 companies like The Hershey Company. He is the CEO-Designate for La Comer, effective January 2026, and serves on the boards of Feastables and Grupo AlEn. He attended Harvard Business School and the University of Virginia Darden School of Business.

He is described as a trusted partner to boards and executives, valued for his strategic vision, resilience, and a results-driven approach. He combines an international perspective with an entrepreneurial mindset and is known for being a collaborative, analytical problem-solver who remains calm in challenging environments.

He serves on the GenAI Advisory Board for Centific, providing strategic guidance on generative AI initiatives.

Personality Overview

Information Seeker

ROI Driven

Negotiator

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Retail Transformation
His upcoming CEO role at La Comer is focused on accelerating sustainable growth, deepening customer loyalty, and developing new retail concepts.
Creator-led Brands
Serves on the board of Feastables, the snack company founded by creator Jimmy Donaldson (MrBeast), to help disrupt the snacking industry with content-led marketing.
AI in Consumer Goods
As a GenAI Advisory Board Member at Centific, he guides enterprise AI strategies and opportunities for innovation and operational excellence in the CPG sector.

Media Appearances

La Comer nombra a Héctor de la Barreda como su nuevo director. Featured in Milenio

See Now

Asesor de Mr Beast es el nuevo director general de La Comer. Featured in Emprendedor.com

See Now

Work History

10-2025
CEO - Designate (Effective January 2026) at La Comer
2-2025
Member Board of Directors at Feastables
Board Member, Member of Planning and Finance Committee at Grupo AlEn
8-2024 - 8-2025
President at Our Home
12-2024 - 7-2025
GenAI Advisory Board Member at Centific

Education

1996 - 1996
Strategic Marketing Management from Harvard Business School
1995 - 1995
Strategic Planning from University of Virginia Darden School of Business

More Information

Social Presence :

Prographics :

Exp : 1 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : CEO - Designate (Effective January 2026) at La Comer
URL has been copied!

Insights For Selling To Hector

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hector is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hector

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hector move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hector take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hector

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.