Hector De La Barreda in

Hector De La Barreda

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CEO - Designate (Effective January 2026) at La Comer
📍 Austin, Texas Metropolitan Area, United States

Hector De La Barreda is a global business leader with extensive experience at Fortune 500 companies like The Hershey Company. He is the CEO-Designate for La Comer, effective January 2026, and serves on the boards of Feastables and Grupo AlEn. He attended Harvard Business School and the University of Virginia Darden School of Business.

He is described as a trusted partner to boards and executives, valued for his strategic vision, resilience, and a results-driven approach. He combines an international perspective with an entrepreneurial mindset and is known for being a collaborative, analytical problem-solver who remains calm in challenging environments.

He serves on the GenAI Advisory Board for Centific, providing strategic guidance on generative AI initiatives.

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Experience
1 Years
Current Role
CEO - Designate (Effective January 2026)
Job Level
Leadership
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

How Hector shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hector cares about

Retail Transformation
His upcoming CEO role at La Comer is focused on accelerating sustainable growth, deepening customer loyalty, and developing new retail concepts.
Creator-led Brands
Serves on the board of Feastables, the snack company founded by creator Jimmy Donaldson (MrBeast), to help disrupt the snacking industry with content-led marketing.
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Career

Work history

10-2025
CEO - Designate (Effective January 2026)
La Comer
2-2025
Member Board of Directors
Feastables
Board Member, Member of Planning and Finance Committee
Grupo AlEn
8-2024 - 8-2025
President
Our Home
12-2024 - 7-2025
GenAI Advisory Board Member
Centific
In the press

Media appearances

La Comer nombra a Héctor de la Barreda como su nuevo director. Featured in Milenio
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Asesor de Mr Beast es el nuevo director general de La Comer. Featured in Emprendedor.com
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Education
1996 - 1996
Strategic Marketing Management
Harvard Business School
1995 - 1995
Strategic Planning
University of Virginia Darden School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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