Hector De La Barreda is a global business leader with extensive experience at Fortune 500 companies like The Hershey Company. He is the CEO-Designate for La Comer, effective January 2026, and serves on the boards of Feastables and Grupo AlEn. He attended Harvard Business School and the University of Virginia Darden School of Business.
He is described as a trusted partner to boards and executives, valued for his strategic vision, resilience, and a results-driven approach. He combines an international perspective with an entrepreneurial mindset and is known for being a collaborative, analytical problem-solver who remains calm in challenging environments.
He serves on the GenAI Advisory Board for Centific, providing strategic guidance on generative AI initiatives.
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