Heidi B.

Captain
DISC Type : SD

Executive Director, Business Insights at Syneos Health

Greater Chicago Area, United States

Overview

Heidi Berke is an accomplished business development executive with over 20 years of experience in the clinical development and healthcare sectors. Currently the Executive Director of Business Insights at Syneos Health, she has a background in nursing from Loyola University Chicago. Colleagues describe her as results-oriented, strategic, and visionary.

Heidi demonstrates a strong passion for patient-centric work, particularly within the rare disease space. She is an advocate for bringing a personal and human perspective to clinical research, emphasizing the impact of this work on individual patients who are in need of new treatments.

In 2024, she was recognized as the #1 Global Biotech Sales Performer during her tenure at ICON plc.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Business Insights
Her current role as Executive Director of Business Insights at Syneos Health focuses on this area, leveraging data for strategic advantage in the clinical space.
Clinical Development
Possesses over 20 years of leadership experience across various business development roles within the clinical and healthcare services sectors.
Rare Disease Research
She has publicly expressed her honor in working on rare disease research, highlighting the importance of the patient perspective in clinical trials.

Media Appearances

Heidi has no verified media appearances

Work History

9-2025
Executive Director, Business Insights at Syneos Health
10-2021 - 9-2025
Senior Director Business Development at ICON plc
3-2021 - 10-2021
Executive Director, Business Development at Catalyst Clinical Research, LLC
1-2020 - 3-2021
Senior Business Development Account Director at Medical Research Network
6-2019 - 12-2019
Director, Clinical Operations (Interim) at Great Lakes Clinical Trials

Education

1986 - 1990
BA from Saint Mary's College, Notre Dame, IN
1991 - 1993
BSN from Loyola University Chicago

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Chicago Area, United States Job Level : Senior Designation : Executive Director, Business Insights at Syneos Health
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Heidi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Heidi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Heidi

Personality Compatibility


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