Heidi Bamburg

Pioneer
DISC Type : DIS

Head of Strategic Alliances at Sikich

Kirkland, Washington, United States

Overview

Heidi is a B2B strategic alliances executive and co-founder of a generative AI company, IntentGPT. ai. She currently leads strategic partnerships at Sikich, focusing on expanding their technology consulting practice. Colleagues describe her as an impressive, effective, and tireless force of nature with seemingly infinite energy and grit.

Heidi is passionate about empowering women in technology. She serves as a volunteer executive board member and Vice President of Marketing for WECAN, an organization dedicated to elevating more women into tech leadership roles through mentorship, advisory services, and corporate partnerships.

After a successful career in finance and tech, she took a sabbatical to travel the world and reconnect with her family.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Strategic Partnerships
Her career is centered on building and leading global alliances with companies like Microsoft, Salesforce, and Google to drive significant revenue growth.
Applied AI Solutions
She co-founded an AI startup to apply generative AI to B2B intent data and helps clients implement AI safely and effectively in her current role.
Advancing Women Leaders
Actively involved as a board member and marketing VP for WECAN, an organization focused on placing more women in executive tech positions.

Media Appearances

Heidi has no verified media appearances

Work History

9-2024
Head of Strategic Alliances at Sikich
1-2024
Active Member and Speaker at Partnership Leaders
11-2022
Vice President Marketing - Executive Board Member at WECAN-Women Executive Channel Advisory Network
1-2023 - 9-2024
Co-Founder and CRO (Sales, Business Development and Alliances) at IntentGPT.ai
4-2021 - 7-2022
Vice President, Global Alliances at Demandbase

Education

MBA from UW Foster School of Business
B.A. from Mills College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Kirkland, Washington, United States Job Level : Mid-senior Designation : Head of Strategic Alliances at Sikich
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Heidi

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They are generally fast movers and can take quick decisions
  • Can Heidi take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Heidi

Personality Compatibility


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