Annette Blackham Reed, MBA

Visionary
DISC Type : Ds

Director, Demand Generation at Wallarm: API Security Leader

Salt Lake City, Utah, United States

Overview

Annette has no verified overview

Personality Overview

Goal-Oriented

Objective Evaluator

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Annette has no verified topics they care about

Media Appearances

Annette has no verified media appearances

Work History

8-2025
Director, Demand Generation at Wallarm: API Security Leader
7-2024
Advisor and Consultant at Blackham Consulting
1-2025 - 7-2025
Director, Demand Generation at Digital.ai
11-2023 - 7-2024
Sr. Director, Global Strategic Campaigns and Demand Generation at SentinelOne
4-2023 - 10-2023
Senior Director, Demand Generation Marketing at Collibra

Education

Master of Business Administration (MBA) from Santa Clara University Leavey School of Business
Photography and Design from Salt Lake Community College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Director, Demand Generation at Wallarm: API Security Leader
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Annette

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Annette take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Annette

Personality Compatibility


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