Heidi Cole

Commander
DISC Type : D

Speaker / Presenter and trainer at www.outstandingimpressions.com

United Kingdom

Overview

Heidi Cole is a mentor and trainer with over 19 years of experience in private aviation and luxury service. Her expertise lies in refining customer experiences by focusing on emotional intelligence and presence. She leverages a unique background, including a certification in counselling skills, to train global brands and aviation professionals.

People often describe her as amazing, graceful, and kind. Outside of her professional life, she is a former international fashion model and TV presenter. She enjoys being active and can be found on a yoga mat, paddle-boarding, or dancing on purple rollerskates at sunset.

Interesting fact: Due to a photo of her sitting on her suitcase on the tarmac, she was affectionately nicknamed “Homeless Heidi” by her flight engineer.

Personality Overview

Candid & Clear

Strong-Willed

Impact-Driven

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Emotional Intelligence
Her entire professional philosophy is built on teaching emotional intelligence and presence to elevate luxury service beyond technical perfection.
Luxury Service
She has nearly two decades of experience serving royalty and elites in private aviation, focusing on creating experiences that are felt, not just delivered.
Private Aviation
She is a veteran corporate flight attendant, trainer, and mentor within the private and corporate aviation industry, frequently sharing job opportunities and insights.

Media Appearances

Heidi has no verified media appearances

Work History

10-2024
Speaker / Presenter and trainer at www.outstandingimpressions.com
9-2024
Confidence In The Air at Self-employed
4-2020
Corporate Flight Attendant & corporate flight attendant trainer at Aviation
12-2013 - 4-2020
Flight attendant - G650 and ESET UK course co-ordinator at ExecuJet Aviation Group
1-2017 - 1-2018
Model at M and P models

Education

9-2018 - 2-2019
Counselling skills level 2 from Newbury College, UK

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : N/A Designation : Speaker / Presenter and trainer at www.outstandingimpressions.com
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Heidi

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They can take decisions very fast if you manage to convince them.
  • Can Heidi take some risk or not?

  • The risks don’t matter much to them.

You And Heidi

Personality Compatibility


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