Heidi Hattendorf

Enigma
DISC Type : DCI

Member - Industry association at CMO Alliance

Miami-Fort Lauderdale Area, United States

Overview

Heidi has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

12-2024
Member - Industry association at CMO Alliance
10-2023
Certified Partner - GTM Partners -Fractional CMO at GTM Partners
9-2023
Fractional CMO | Executive Marketing Strategist & Consultant at Transformation Insights, LLC
2-2022 - 9-2023
Vice President, Marketing at ArisGlobal
7-2020 - 1-2022
Vice President Product Marketing at ArisGlobal

Education

Master of Business Administration - MBA from Northern Illinois University
Bachelor of Science - BS from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Member - Industry association at CMO Alliance
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Heidi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Heidi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Heidi

Personality Compatibility


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