Helen Calder in

Helen Calder

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Head of Marketing Communications | Brand & Growth at Agena Group
📍 United Kingdom

Helen Calder is a marketing and brand leader focused on turning marketing into a commercially accountable growth function at Agena Group. She is a founder, having established and led the brand and marketing agency Gingerhead for over ten years. She holds a Post Graduate Diploma from the Chartered Institute of Marketing (CIM).

Away from work, Helen is passionate about outdoor swimming, finding it a great way to disconnect. She has also contributed to her community through non-executive director roles, including shaping policy to unlock regional growth for the Liverpool City Region Combined Authority.

She has such a self-proclaimed terrible sense of direction that she once thought her car had been stolen from a multi-story car park, only to have just forgotten where she parked.

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Experience
26 Years
Current Role
Head of Marketing Communications | Brand & Growth
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Helen cares about

Brand-Led Growth
Her entire career, from founding an agency to her current role, focuses on building brands that people trust and choose, directly linking marketing to commercial growth.
Building Marketing Teams
She is actively growing the marketing and communications function at Agena Group, with recent posts highlighting several new roles she is hiring for.
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Career

Work history

2-2026
Head of Marketing Communications | Brand & Growth
Agena Group
2025 - 2026
Board Member (Non-Executive Director)
Liverpool City Region Combined Authority
2016 - 2026
Head Ginger (CEO)
gingerhead
2015 - 2026
Strategic Marketing & Brand Consultant
Helen Calder Consulting
2015 - 2018
Board Member (Non-Executive Director)
Salix Homes
In the press

Media appearances

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Education
6-2024 - 7-2026
Professional Membership
CIM | The Chartered Institute of Marketing
CIM Post Graduate Diploma
University of Westminster
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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