Helen Cha Roberts

Observer
DISC Type : ci

Chief Commercial Officer at Seegene USA, Inc. at Seegene USA

United States

Overview

Helen Cha Roberts is the Chief Commercial Officer at Seegene USA, specializing in molecular diagnostics. With a Ph. D. from Stanford University School of Medicine, she has extensive experience in commercial strategy, M&A, and market development, having held leadership roles at several companies acquired by major players like Eurofins and Bio-Techne.

Outside of her corporate responsibilities, Helen is passionate about fostering talent and innovation in the life sciences. She is a dedicated mentor for women in STEM, actively working to support their development and commercialization of new technologies that address significant public health challenges.

Unique fact: In 2023, Helen was named to The Pathologists annual "Power List, " recognizing her influence and contributions to the field.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Molecular Diagnostics
Leads a global leader in multiplex molecular diagnostic panels and has spoken about the company's game-changing PCR technology.
Public Health
Focuses on developing and commercializing tests to address major public health challenges and has participated in panels on pandemic response.
Women in STEM
Passionate about mentoring women in scientific fields, as highlighted in her recognition on The Pathologist's 2023 Power List.

Media Appearances

Helen has no verified media appearances

Work History

3-2022
Chief Commercial Officer at Seegene USA, Inc. at Seegene USA
12-2015 - 3-2022
President at Seegene USA
Director of Market Development (Acquired by Eurofins) at Eurofins DiscoverX
Director of Sales and Field Technical Applications at Advanced Cell Diagnostics (Acquired by Bio-Techne)
Manager, Pharma Services & Technical Applications at Cell Signaling Technology (CST) (Privately held, 500+ employees)

Education

Ph.D. from Stanford University School of Medicine
B.A. from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Leadership Designation : Chief Commercial Officer at Seegene USA, Inc. at Seegene USA
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Helen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They like to analyze well and then make their decisions.
  • Can Helen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Helen

Personality Compatibility


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