Helen Keelan

Enthusiast
DISC Type : i

Head of Sales, General Market Europe at LG Ad Solutions

United Kingdom

Overview

Helen Keelan leads European sales for LG Ad Solutions, focusing on Connected TV (CTV) and programmatic advertising. An ad-tech trailblazer, she has driven significant revenue growth and has a background that includes leadership roles at Magnite. She holds a Bachelor of Arts from the University of Leeds.

Helen is a passionate advocate for social causes, serving as a long-term mentor for young refugees at Refugee Education UK. She actively supports womens empowerment, working with organizations like Bloom and Women in Programmatic and participating in events that benefit charities like Womens Aid.

She was recently recognized for her industry impact by being named to The Media Leaders Future 100 Club.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

CTV Advertising
Drives international ad revenue for LG Ad Solutions, focusing on educating brands about advertising opportunities on Connected TV and utilizing ACR data for targeting.
Programmatic Innovation
Her career has centered on programmatic roles, leading teams at Magnite and LG Ads to drive revenue and educate the industry on programmatic capabilities, especially in CTV.
Women's Empowerment
Actively advocates for diversity and inclusion, supporting organizations like Bloom and Women in Programmatic, and helped develop a new EMEA Maternity Leave Policy at LG.

Media Appearances

Helen Keelan, Senior Sales Director, LG Ad Solutions (Podcast Episode). Featured in Apple Podcasts

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My Digital Hero: Helen Keelan, Senior Sales Director at LG Ad Solutions. Featured in New Digital Age

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Helen Keelan – Senior Sales Director, LG Ad Solutions (The Drum at Cannes Video). Featured in Facebook

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Work History

12-2025
Head of Sales, General Market Europe at LG Ad Solutions
1-2024 - 12-2025
Senior Sales Director at LG Ad Solutions
1-2020
Education Mentor at Refugee Education UK
12-2021 - 1-2024
Demand Lead - UK & Nordics at Magnite
11-2019 - 12-2021
Account Director, Buyer Team at Magnite

Education

2012 - 2016
Bachelor of Arts - BA (International) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Head of Sales, General Market Europe at LG Ad Solutions
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Helen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Helen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Helen

Personality Compatibility


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