Helen Keelan in

Helen Keelan

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Head of Sales, General Market Europe at LG Ad Solutions
📍 United Kingdom

Helen Keelan leads European sales for LG Ad Solutions, focusing on Connected TV (CTV) and programmatic advertising. An ad-tech trailblazer, she has driven significant revenue growth and has a background that includes leadership roles at Magnite. She holds a Bachelor of Arts from the University of Leeds.

Helen is a passionate advocate for social causes, serving as a long-term mentor for young refugees at Refugee Education UK. She actively supports womens empowerment, working with organizations like Bloom and Women in Programmatic and participating in events that benefit charities like Womens Aid.

She was recently recognized for her industry impact by being named to The Media Leaders Future 100 Club.

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Experience
9 Years
Current Role
Head of Sales, General Market Europe
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Helen cares about

CTV Advertising
Drives international ad revenue for LG Ad Solutions, focusing on educating brands about advertising opportunities on Connected TV and utilizing ACR data for targeting.
Programmatic Innovation
Her career has centered on programmatic roles, leading teams at Magnite and LG Ads to drive revenue and educate the industry on programmatic capabilities, especially in CTV.
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Career

Work history

12-2025
Head of Sales, General Market Europe
LG Ad Solutions
1-2024 - 12-2025
Senior Sales Director
LG Ad Solutions
1-2020
Education Mentor
Refugee Education UK
12-2021 - 1-2024
Demand Lead - UK & Nordics
Magnite
11-2019 - 12-2021
Account Director, Buyer Team
Magnite
In the press

Media appearances

Helen Keelan, Senior Sales Director, LG Ad Solutions (Podcast Episode). Featured in Apple Podcasts
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My Digital Hero: Helen Keelan, Senior Sales Director at LG Ad Solutions. Featured in New Digital Age
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Education
2012 - 2016
Bachelor of Arts - BA (International)
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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