Helen Lawler

Initiator
DISC Type : Di

President at InspiorMX, LLC

Basking Ridge, New Jersey, United States

Overview

Helen Lawler is a results-oriented business strategist and Fractional CMO with over 25 years of leadership experience in marketing and product management, primarily within the financial services sector. A graduate of Seton Hall University, she is the President of InspiorMX and Finspiration, focusing on growing emerging businesses. Colleagues describe her as smart, creative, and an amazing professional.

Helen is deeply involved in her community and passionate about youth development. She serves as an advisor for the BAI Emerging Leaders Network and dedicates time to volunteer work, demonstrating a strong commitment to mentorship and skill-building outside of her professional life.

Helen was recently honored with the "Tribute to Women Award" by Scouting America, recognizing her as an outstanding community role model for youth.

Personality Overview

Confident

Conviction Driven

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Financial Services Marketing
As President of Finspiration, LLC, she is dedicated to serving the financial services industry with expertise in marketing, analytics, and product management to drive business growth.
Small Business Growth
Her company, InspiorMX, and multiple recommendations highlight her passion for helping emerging and small businesses with strategic marketing and practical execution.
Youth Mentorship
She was recently honored with a Scouting America award for being a role model for youth, reflecting a commitment to personal development and community leadership.

Media Appearances

Helen has no verified media appearances

Work History

1-2020
President at InspiorMX, LLC
10-2017
President at Finspiration, LLC
1-2015 - 9-2017
Product Strategist, CardVision, Card Services at Fiserv
11-2012 - 1-2015
Product and Business Manager, Card Services at Fiserv
9-2008 - 11-2012
Marketing Director at EZOnlineDocuments LLC

Education

M.A. (M.B.A. Concentration) from Seton Hall University
B.S. from Seton Hall University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Basking Ridge, New Jersey, United States Job Level : N/A Designation : President at InspiorMX, LLC
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Helen

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Helen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Helen

Personality Compatibility


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