Helen McDermott

Questioner
DISC Type : c

Chief Marketing Officer at SeriousFun Children's Network

New York City Metropolitan Area, United States

Overview

Helen has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Helen has no verified topics they care about

Media Appearances

Helen has no verified media appearances

Work History

9-2024
Chief Marketing Officer at SeriousFun Children's Network
11-2020 - 10-2024
Director, Brand Marketing, Beauty & Wellness at Helen of Troy
9-2019 - 11-2020
Brand Marketing Consultant at Helen of Troy
6-2010 - 1-2019
Senior Vice President, UPROAR! A DDB NA company. at DDB
Global Business Director at DDB UK

Education

2018 - 2019
Education details unavailable from Fashion Institute of Technology
2000 - 2000
Leadership Program from London Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Chief Marketing Officer at SeriousFun Children's Network
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Helen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Helen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Helen

Personality Compatibility


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