Helga Wobst

Sharpshooter
DISC Type : DC

Chief Commercial Officer (CCO) & Partner at Scape

Bogota, D.C., Capital District, Colombia

Overview

Helga Wobst is the Chief Commercial Officer (CCO) & Partner at Scape, leading B2B and B2C commercial strategy across Latin America. With over 15 years of experience at companies like Betterfly and Rappi, she specializes in commercial management, market development, and building high-performance teams in the technology and retail sectors.

Outside of her corporate roles, Helga has a creative passion for interior design, which she formally studied in Miami. She is enthusiastic about contributing to companies dedicated to enhancing peoples well-being and relaxation, aligning her professional drive with personal values centered on positive impact.

Helga holds a degree in Interior Design, a unique qualification that complements her extensive commercial and financial expertise in the tech industry.

Personality Overview

Thorough Evaluator

ROI Driven

Rigorous & Demanding

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Corporate Wellness
Drives Scape's B2B model, offering wellness services as employee benefits to reduce stress, improve productivity, and increase talent retention in corporate environments.
B2B Market Expansion
As CCO at Scape, she is focused on expanding the company's B2B corporate wellness services across key markets in Latin America, including Mexico, Colombia, and Chile.
Employee Well-being
Authored a publication on how employee well-being increases profitability and advocates for services that make employees feel valued, boosting morale and engagement.

Media Appearances

Colombiana Helga Wobst liderará las ventas de Scape para Latinoamérica. Featured in Forbes México

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SCAPE nombra a Helga Wobst como nueva Chief Commercial Officer. Featured in Mundo Ejecutivo

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Scape nombra a la colombiana Helga Wobst como jefe de operaciones para Latinoamérica. Featured in Semana

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Work History

7-2024
Chief Commercial Officer (CCO) & Partner at Scape
1-2024 - 6-2024
Senior Vice President of Enterprise at Betterfly
7-2023 - 1-2024
Country Manager Betterfly Mexico & Colombia at Betterfly
4-2022 - 7-2024
Country Manager Colombia Betterfly at Betterfly
1-2021 - 4-2022
Head Global Special Projects (Dark Kitchens / Digital Brands /Fine Dining /Business Development) at Rappi

Education

2013 - 2014
Especializacion Gerencia Comercial from Universidad de La Sabana
2005 - 2007
Interior Design from Miami School of Arts

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : Chief Commercial Officer (CCO) & Partner at Scape
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Insights For Selling To Helga

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helga is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Helga

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Helga move?

  • If convinced, they can reach decisions quite fast.
  • Can Helga take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Helga

Personality Compatibility


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