Helmuth Cepeda in

Helmuth Cepeda

Sharpshooter · DISC type DC
Head of LATAM Cloud Sales Center Organization at Amazon Web Services (AWS)
📍 Bogota, D.C., Capital District, Colombia

Helmuth is a seasoned technology executive with over 28 years in IT, specializing in cloud transformation and enterprise solutions across Latin America. A CESA graduate, he currently leads the LATAM Cloud Sales Center at AWS, driving customer cloud adoption. Colleagues describe him as a results-oriented professional with excellent leadership skills.

He shows a keen interest in leadership philosophy, often sharing thoughts on the importance of humility and empathy in management. His focus extends to mentoring and coaching, reflecting a passion for developing the next generation of leaders and fostering a positive team culture through thoughtful engagement.

As VP of International Expansion at RD Station, he led the company to achieve sustained triple-digit growth from 2018 to 2020.

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Current Role
Head of LATAM Cloud Sales Center Organization
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Helmuth shows up

Rigorous & Demanding
Thorough Evaluator
ROI Driven

They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Helmuth cares about

LATAM Cloud Adoption
His current role at AWS is focused on accelerating customer cloud adoption, managing the full sales cycle, and building a robust sales pipeline across Latin America.
GTM Strategy
He has extensive experience defining and executing go-to-market programs for strategic enterprise workloads like SAP, VMWare, and Microsoft in the LATAM region.
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Career

Work history

4-2024
Head of LATAM Cloud Sales Center Organization
Amazon Web Services (AWS)
12-2021 - 4-2024
Head of Migrations & Modernization in Latin America Region
Amazon Web Services (AWS)
10-2020 - 12-2021
LATAM GTM Lead for Strategic Workloads
Amazon Web Services (AWS)
8-2019 - 10-2020
Vice President International Expansion
RD Station
2-2018 - 8-2019
NOLA Sales Regional Director
Red Hat
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2018
Certification
Florida International University - College of Business
2-2003 - 6-2003
Programa de Desarrollo Directivo - PDD
INALDE Business School
2000 - 2002
Master Degree
CESA
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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