Henrik Boe Wiingaard-Madsen

Examiner
DISC Type : cs

Product Marketing Specialist at AIRTOX Professional footwear

Copenhagen, Capital Region of Denmark, Denmark

Overview

Henrik is a serial entrepreneur and the Founder/CEO of AIRTOX, a leading safety footwear brand. With over two decades of industry experience, he first disrupted the market in 1994 with his company HKSDK before launching AIRTOX in 2014. He is recognized as the visionary behind the companys product innovation and aggressive marketing strategies.

Driven by an entrepreneurial spirit, Henrik has built his company, AIRTOX, with his family. He has a keen interest in powerful corporate branding and market disruption. He is the architect of the brands entire marketing philosophy, personally driving its significant presence in the Danish advertising landscape.

Unique fact: Henrik believes the most underrated skill in marketing is courage, and he scaled his company by pursuing a "simple and explosive" go-to-market strategy.

Personality Overview

Process Oriented

Overcautious

Unexpressive

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Footwear Innovation
Founded two companies, HKSDK and AIRTOX, with the mission to create comfortable, lightweight, and stylish safety footwear, transforming the industry.
Aggressive Marketing
Personally directs a marketing strategy that has positioned AIRTOX among the top 10 largest advertisers in Denmark, believing in a highly visible, 'all in' approach.
Serial Entrepreneurship
His career began with his first company in the 1990s and includes founding multiple businesses and holding various director and ownership roles.

Media Appearances

Henrik has no verified media appearances

Work History

1-2015
Product Marketing Specialist at AIRTOX Professional footwear

Education

Henrik has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Junior Designation : Product Marketing Specialist at AIRTOX Professional footwear
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Insights For Selling To Henrik Boe

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrik Boe is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Henrik Boe

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Henrik Boe move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Henrik Boe take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Henrik Boe

Personality Compatibility


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