Henrik Johansson

Trailblazer
DISC Type : DI

Founder & Principal at Nordus Group

Austin, Texas, United States

Overview

Henrik Johansson is the CEO of Gembah and a serial entrepreneur specializing in scaling technology-enabled services and SaaS companies. He previously co-founded and grew Boundless to over $100M in revenue. Colleagues describe him as an exceptional business person with a steady hand. He holds a Master of Science from Linkoping Institute of Technology.

Passionate about fostering entrepreneurial ecosystems, Henrik co-founded the non-profit Austin Startup Games to build a collaborative community through friendly competition for charity. His interests also include supporting causes like Autism Speaks and exploring innovations from companies like W. L. Gore & Associates.

He orchestrated the spin-out of the marketing solution OutboundEngine from his previous company, Boundless.

Personality Overview

Charismatic

Achievement-Oriented

Friendly But Fast

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. A combination of speed and relationship gets the best response from them.

Topics They Care About

Scaling Startups
As a serial entrepreneur, he has a proven track record of growing companies from the ground up, notably scaling his previous venture Boundless to over $100M in revenue.
Product Development
His current company, Gembah, is the world's first end-to-end product development platform, reflecting his focus on innovating how physical products are created and launched.
Startup Funding
He recently appeared on the "Beyond A Million" podcast to discuss the nuances and trade-offs between VC-funded and bootstrapped startup models.

Media Appearances

Ep852: Henrik Johansson | CEO, Gembah. Featured in Spotify

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20 Minute Leaders with Henrik Johansson from Gembah. Featured in Gembah Blog/Podcast

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$100M Acquisition: Scaling VC-Backed Startups | Podcast (featuring Henrik Johansson). Featured in Gembah Blog/Podcast

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Work History

7-2023
Founder & Principal at Nordus Group
9-2020
President and Co-founder at Gembah
1-2012 - 3-2020
Co-founder and Board Member at Startup Games
9-2010 - 4-2016
Board Member / Incubator at OutboundEngine
7-2004 - 8-2020
CEO and Co-Founder at Boundless Network

Education

1986 - 1991
Master of Science - MS from Linköping University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder & Principal at Nordus Group
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Insights For Selling To Henrik

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrik is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Henrik

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Henrik move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Henrik take some risk or not?

  • If necessary, they will be ready to take risks.

You And Henrik

Personality Compatibility


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