Herbert Heitmann in

Herbert Heitmann

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Founder and Managing Partner at Karaktero
📍 Berlin, Berlin, Germany

Herbert Heitmann is the Founder and Managing Partner of Karaktero, a consultancy focused on brand, reputation, and stakeholder value. With nearly three decades of experience at firms like Shell, Bayer, and SAP, he advises leaders on aligning business and communication strategies. He holds a Doctorate in Engineering (Dr. -Ing. ) from TU Dortmund University.

He has a keen interest in the societal impact of technology, particularly AIs effect on content quality and trust. He values mentorship, as shown in a personal tribute to a late mentor, and follows global political developments concerning democracy and human rights. He previously founded the European Association of Communications Directors.

He uniquely combines a technical engineering doctorate with executive education in business, leadership, and negotiations from INSEAD, Harvard, LSE, and Cambridge.

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Experience
34 Years
Current Role
Founder and Managing Partner
Job Level
Leadership
Location
Berlin, Berlin, Germany
Personality Overview

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Priorities

Topics Herbert cares about

Brand & Reputation
His consultancy, Karaktero, is dedicated to helping leaders manage valuation, brand, and reputation. He has held senior brand and communications roles at Bayer, Shell, and SAP.
AI & Content Quality
He recently wrote about "Workslop, " the rise of low-quality AI-generated content, and the risk of "Model Collapse" as AI models run out of authentic human data.
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Career

Work history

5-2018
Founder and Managing Partner
Karaktero
3-2020
Faculty Member
Competent Boards
7-2017
Partner
LiveTube
5-2020 - 6-2022
Member of the Supervisory Board
Shell Alumni Network
1-2013 - 12-2018
Member of Board of Trustees
Page Society
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2002
"Corporate MBA"
INSEAD
1983 - 1988
Dr.-Ing.
TU Dortmund University
Executive Training
University of Cambridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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