Herica is a customer experience and operations executive with over 20 years of leadership in e-commerce and retail. A certified Lean Six Sigma Black Belt with an MBA from FGV, she specializes in operational transformation and building customer-centric cultures. Colleagues describe her as competent, strategic, resilient, and an inspiring leader.
She demonstrates a strong commitment to community and professional development, recently participating in the "1st Womens Conference 2025 – 50 Years Brazil–Ireland" in partnership with Grupo Mulheres do Brasil. Her active engagement in industry events reflects a passion for continuous learning and networking with fellow leaders.
Unique fact: Herica is a certified Lean Six Sigma Black Belt, specializing in high-impact operational efficiency projects.
Read the full overview →They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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