Hernani Sarra Filho

Questioner
DISC Type : c

Senior Sales Manager at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Hernani is a Senior Sales Manager at Procter & Gamble with a background in both sales and finance at multinational companies like Amazon and Cervejaria Ambev. He specializes in digital transformation and data-driven commercial strategies for omnichannel sales. Colleagues describe him as dynamic and highly professional.

Outside of work, Hernani is an avid cyclist and a passionate supporter of the São Paulo FC football club. He also enjoys mentoring students and exploring new restaurants in his city.

His industrial engineering degree provides him with a unique, problem-solving perspective on business challenges in the CPG sector.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Digital Transformation
His career focuses on implementing new sales platforms, like e-commerce and delivery apps, to drive digital innovation for major consumer brands.
Data-Driven Sales
He emphasizes using data analysis and statistics to design and implement business strategies that boost sales in highly competitive markets.
Omnichannel Strategy
He has extensive experience managing diverse sales channels, from direct customers and supermarkets to e-commerce marketplaces and franchise networks.

Media Appearances

Hernani has no verified media appearances

Work History

4-2023
Senior Sales Manager at Procter & Gamble
8-2021 - 7-2023
Sales Manager at Procter & Gamble
9-2020 - 8-2021
Marketplace Manager - Strategic Accounts at Amazon
9-2019 - 8-2020
Franchising Coordinator at Cervejaria Ambev
12-2018 - 7-2019
Sales - Drug, Pharmacies and Perfumaries Channel at Procter & Gamble

Education

2014 - 2019
Management and Industrial Engineering from Universidade Federal do ABC
2015 - 2016
Engineer's degree from Queen's University

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Sales Manager at Procter & Gamble
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Insights For Selling To Hernani

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hernani is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hernani

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hernani move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hernani take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Hernani

Personality Compatibility


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