Hicham El Arfaoui

Critic
DISC Type : C

Head of Data Analytics a.i. at ERIKS Digital

Rotterdam, South Holland, Netherlands

Overview

Hicham El Arfaoui is the CEO and Founder of Agnicio, a Data & AI company. With over 20 years of experience, he is an expert in creating data-driven strategies for international brands like Nike, Chanel, and Johnson & Johnson, focusing on sustainable growth and operational excellence. He attended Rotterdam University of Applied Sciences.


His core professional philosophy is to always start with data strategy before implementing technology to solve business challenges.

Personality Overview

Negotiator

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Data & AI Strategy
He has over 20 years of experience helping large enterprises like Nike and Chanel shape their data strategies to drive business value and operational excellence.
AI Governance
He recently highlighted the risks of poor data management, noting that many companies build AI governance on "quicksand" by ignoring shifts in the underlying data.
Demand Sensing
He has spoken about using external data points, such as macroeconomic trends and consumer insights, to better understand marketplace dynamics and inform business planning.

Media Appearances

Hicham has no verified media appearances

Work History

6-2022 - 7-2023
Head of Data Analytics a.i. at ERIKS Digital
6-2021 - 12-2021
Head of data analytics A.I. at Swiss Sense
10-2018
Chief Executive Officer at Agnicio
6-2018 - 6-2019
Managing Director Netherlands a.i. at Cubewise
3-2017 - 4-2018
Director Business Analytics at element61

Education

1995 - 1999
Education details unavailable from Rotterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 12 Location : Rotterdam, South Holland, Netherlands Job Level : Leadership Designation : Head of Data Analytics a.i. at ERIKS Digital
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Insights For Selling To Hicham

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hicham is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hicham

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hicham move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hicham take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hicham

Personality Compatibility


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