Hicham El Arfaoui in

Hicham El Arfaoui

Critic · DISC type C
Head of Data Analytics a.i. at ERIKS Digital
📍 Rotterdam, South Holland, Netherlands

Hicham El Arfaoui is the CEO and Founder of Agnicio, a Data & AI company. With over 20 years of experience, he is an expert in creating data-driven strategies for international brands like Nike, Chanel, and Johnson & Johnson, focusing on sustainable growth and operational excellence. He attended Rotterdam University of Applied Sciences.

His core professional philosophy is to always start with data strategy before implementing technology to solve business challenges.

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Experience
12 Years
Current Role
Head of Data Analytics a.i.
Job Level
Leadership
Location
Rotterdam, South Holland, Netherlands
Personality Overview

How Hicham shows up

Negotiator
ROI Driven
Critic

They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Hicham cares about

Data & AI Strategy
He has over 20 years of experience helping large enterprises like Nike and Chanel shape their data strategies to drive business value and operational excellence.
AI Governance
He recently highlighted the risks of poor data management, noting that many companies build AI governance on "quicksand" by ignoring shifts in the underlying data.
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Career

Work history

6-2022 - 7-2023
Head of Data Analytics a.i.
ERIKS Digital
6-2021 - 12-2021
Head of data analytics A.I.
Swiss Sense
10-2018
Chief Executive Officer
Agnicio
6-2018 - 6-2019
Managing Director Netherlands a.i.
Cubewise
3-2017 - 4-2018
Director Business Analytics
element61
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1999
Education details unavailable
Rotterdam University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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