Hironori Koyanagi in

Hironori Koyanagi

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Marketing Officer at Yonex
📍 Santa Barbara County, California, United States

Hironori is a global marketing professional at YONEX with over seven years of experience in go-to-market strategy, brand development, and international sales. He specializes in using consumer insights to drive business growth and has a strong record of working cross-functionally across global markets. Hironori attended UC Santa Barbara.

Originally from Tokyo, Japan, Hironori is a former NCAA Division 1 tennis player for the UC Santa Barbara Gauchos, where he served as team Vice-Captain. He brings a competitive, team-oriented mindset from his decorated collegiate athletic career into his professional life, having been an ITA All-American before transferring to UCSB.

Unique fact: In his first season as a Gaucho, Hironori had an undefeated record in conference play and ended his regular season with seven straight victories.

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Experience
6 Years
Current Role
Marketing Officer
Location
Santa Barbara County, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Hironori cares about

Global GTM Strategy
He leads global go-to-market strategies for core product lines at Yonex, successfully increasing global sales by 17% through targeted marketing initiatives.
Competitive Tennis
A former decorated NCAA Division 1 player at UC Santa Barbara, he had an impressive collegiate career with multiple wins and honors, including being an ITA All-American.
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Career

Work history

4-2022
Marketing Officer
Yonex
9-2020 - 3-2022
Sales Representative
Yonex
9-2019 - 8-2020
Logistics Specialist
Yonex
In the press

Media appearances

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Education
2017 - 2019
Associate's degree
UC Santa Barbara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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