Holly Bacon

Pioneer
DISC Type : Dsi

Head of Digital Merchandising at Mulberry England

London, England, United Kingdom

Overview

Holly is a results-driven merchandising leader with over 12 years of experience in the global luxury retail industry. Specializing in digital channels, she has a proven track record of optimizing inventory and growing revenue for iconic British brands like Mulberry and Paul Smith. She holds a Bachelor of Arts from the University of Westminster.

Based on her professional focus and interests in companies like Amazon and BBC News, Holly keeps a close eye on digital commerce trends and current affairs. She is dedicated to building and motivating strong teams to achieve commercial success.

As Global Planning Manager at Mulberry, she was responsible for developing the inventory strategy for an annual sales budget of £170M across more than 100 stores.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Luxury Retail Strategy
Her career has focused on defining and delivering commercial strategies to grow revenue and profit margin in the luxury sector.
Inventory Optimization
Has a proven track record of reducing and optimizing inventory levels across full price, outlet, and digital channels for major brands.
Digital Merchandising
Currently leads digital merchandising for Mulberry, reflecting deep expertise in online retail channels and e-commerce growth.

Media Appearances

Holly has no verified media appearances

Work History

10-2023
Head of Digital Merchandising at Mulberry England
1-2021 - 10-2023
Merchandising & Trading Manager at Paul Smith
5-2019 - 1-2021
Global Planning Manager at Mulberry England
4-2018 - 5-2019
Planner at Mulberry England
8-2017 - 3-2018
Junior Planner at Mulberry England

Education

2009 - 2013
Bachelor of Arts (BA) from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Merchandising at Mulberry England
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Holly

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They are generally fast movers and can take quick decisions
  • Can Holly take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Holly

Personality Compatibility


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