Holly Crawshaw Joyner

Visionary
DISC Type : Ds

Ghostwriter || Founder at The Story Spark

Atlanta Metropolitan Area, United States

Overview

Holly Crawshaw Joyner is a New York Times bestselling ghostwriter and the founder of The Story Spark. Recognized by Favikon as a top LinkedIn expert, she specializes in helping clients with content strategy and audience growth. Drawing on her English degree from the University of Georgia, clients describe her as insightful and authentic.

Outside of her direct client work, Holly is passionate about empowering others to find their authentic voice and tell their stories. She fosters a strong sense of community, evident in the close-knit groups she builds through her masterclasses. Her career path began as an English teacher before she transitioned into full-time writing.

In just under two decades, she completely transformed her career from an English teacher to a celebrated New York Times bestselling author and LinkedIn coach.

Personality Overview

Direct & Assertive

Risk Tolerant

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

LinkedIn Branding
Helps over 150 individuals and brands build their audience and generate leads on LinkedIn through ghostwriting, coaching, and masterclasses.
Book Ghostwriting
A New York Times bestselling ghostwriter who has partnered with authors on over 50 titles across a 19-year career, specializing in sharing frameworks and building authority.
Content Systems
Advocates for using strategic, repeatable systems for content creation, a core tenet of her masterclass, to achieve consistent and effective results.

Media Appearances

Holly has no verified media appearances

Work History

5-2006
Ghostwriter || Founder at The Story Spark
1-2024
Ghostwriter at Kevin Anderson & Associates
1-2023
Brand Ambassador at MagicPost
2-2019
🖊 Ghostwriter at The Fedd Agency
5-2006
Lead Writer at Orange

Education

8-2005 - 5-2006
English from University of North Georgia
English from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Ghostwriter || Founder at The Story Spark
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Holly

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Holly take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Holly

Personality Compatibility


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