Holly Norman

Enthusiast
DISC Type : i

Chief Marketing Officer at Telana (formerly Ancoris)

London, England, United Kingdom

Overview

Holly Norman is the Chief Marketing Officer at Telana, specializing in B2B marketing for the cloud sector. A recognized 2023 Google Cloud Partner All-star, her expertise is built on roles at Cloudreach and an education from Bath Spa University. She is certified in AWS Cloud Economics.

Outside of her core role, Holly shows a passion for hands-on innovation and creative collaboration. She enjoys contributing directly to client projects, especially those that explore new technologies like AI to solve industry challenges and foster curiosity within creative teams.

She personally contributed to a Channel 4 initiative using AI to innovate TV advertising for smaller brands.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

AI in Marketing
Actively involved in applying AI, like Google's Gemini, to ideate major marketing campaigns and innovate in areas like TV advertising.
Strategic Storytelling
Emphasizes the power of narrative in B2B marketing, particularly when navigating significant company changes like a major rebrand in the AI era.
Google Cloud Ecosystem
Named a 2023 Google Cloud Partner All-star for Marketing, showcasing her deep expertise and leadership within the partner network.

Media Appearances

Holly has no verified media appearances

Work History

2-2025
Chief Marketing Officer at Telana (formerly Ancoris)
12-2023 - 2-2025
Director of Marketing, Product, and Alliances (Ancoris) at Telana (formerly Ancoris)
10-2022 - 12-2023
Head of Marketing (Ancoris) at Telana (formerly Ancoris)
7-2021 - 10-2022
Head of AWS Marketing at Cloudreach
9-2020 - 8-2021
Partner Marketing Team Lead at Cloudreach

Education

Bachelor of Arts (Honors) from Bath Spa University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Telana (formerly Ancoris)
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Holly

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Holly take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Holly

Personality Compatibility


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