Holly S.

Doer
DISC Type : ds

Program Manager & Senior Advisor for Research Security at Arlo Solutions

Silver Spring, Maryland, United States

Overview

Holly Stofa is a senior advisor and peak performance coach with a 24-year background as a CIA case officer and leadership coach. She leverages her expertise in national security and human dynamics to coach high-performing executives and athletes. She holds an MS from George Mason University and serves on an advisory board at the University of Maryland.

Outside of work, Holly is the author of "Pineapple Promise: A Thailand Adoption Memoir, " detailing her familys personal journey. A former collegiate field hockey player, she has coached the sport at Montgomery Blair High School for nearly two decades, demonstrating a deep passion for mentoring young athletes and giving back to her community.

She was once named Operations Officer of the Year for her division within the CIA.

Personality Overview

Strategic Planner

Risk-Accepting

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Peak Performance
As a former CIA operative turned coach, she helps high performers and leaders master their mindset and build trust in high-stakes environments through her company, Decrypt Coaching.
National Security
Leverages her 24-year career as a CIA case officer to consult on national security, with a particular interest in fostering public-private partnerships to safeguard the nation.
Leadership Development
Served as a leadership coach within the CIA and now advises executives, focusing on building trust-based relationships and leading with curiosity, candor, and courage.

Media Appearances

Holly has no verified media appearances

Work History

9-2025
Program Manager & Senior Advisor for Research Security at Arlo Solutions
6-2020
Founder | Speaker | Human Performance Strategist | Certified High Performance Coach at Decrypt Coaching LLC dba ConnectINT
8-2022
Head Coach | Varsity Field Hockey at Montgomery Blair High School
6-2025 - 9-2025
Senior Advisor, Intelligence & Policy Analysis at Peraton
3-2025 - 5-2025
Advisor, Organization Development at Peraton

Education

Master of Science - MS from George Mason University
Bachelor of Science - BS from Salisbury University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Silver Spring, Maryland, United States Job Level : N/A Designation : Program Manager & Senior Advisor for Research Security at Arlo Solutions
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Holly

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Holly take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Holly

Personality Compatibility


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