Holly Urban

Wildcard
DISC Type : ics

Global Business Marketing Manager at Meta

Chicago, Illinois, United States

Overview

Holly is a Global Business Marketing Manager at Meta with extensive experience in product marketing and communications, having previously held senior roles at Visa. She holds a BA from DePaul University and is a Facebook Certified Creative Strategy Professional, specializing in go-to-market strategies for business products.

She appears passionate about connecting people with professional opportunities and building strong networks. Holly actively uses her social media presence to share job openings and encourage interested candidates to connect, demonstrating a commitment to helping others in their career journeys.

Holly has authored official guides for Facebook for Business on creating engaging content and mastering customer messaging.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Content Strategy
Authored multiple articles for Meta on how businesses can create engaging posts and keep their brand top-of-mind with customers.
Customer Messaging
Wrote a guide for businesses on mastering communication with their customers, showcasing her expertise in effective messaging strategies.
Product Marketing
Her career at both Meta and Visa has been focused on product and business marketing, including managing marketing communications.

Media Appearances

Holly has no verified media appearances

Work History

10-2021
Global Business Marketing Manager at Meta
9-2018 - 6-2022
Product Marketing Communications Manager at Facebook
6-2018 - 8-2018
Senior Marketing Manager at Visa
11-2015 - 6-2018
Marketing Analyst, Offers & Loyalty at Visa
4-2015 - 11-2015
Associate Marketing Analyst at Visa

Education

2007 - 2011
BA from DePaul University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Middle Designation : Global Business Marketing Manager at Meta
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Holly

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Holly take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Holly

Personality Compatibility


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