Hugo Loudon in

Hugo Loudon

Inspirer · DISC type id
Non Executive Director at KENT COUNTY CRICKET CLUB LIMITED - Finance Committee
📍 London, England, United Kingdom

Hugo Loudon is the Chief Financial Officer at Holiday Extras, leveraging extensive experience from senior finance roles at BT and Sky, where he negotiated major sports and movie rights deals. A Durham University history graduate, he now provides strategic and commercial direction, leading the companys financial planning, reporting, and risk management.

Outside of finance, Hugo is a former professional cricketer for Hampshire and remains passionate about the sport, now serving on the finance committee for Kent County Cricket Club. He is a trustee for The Evie Dove Foundation, a childrens health charity, and enjoys golf, skiing, and boxing.

Interesting fact: He once played cricket with Brian Lara at Lords and is the great-grandson of Admiral John Jellicoe, who commanded the British fleet at the Battle of Jutland.

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Experience
23 Years
Current Role
Non Executive Director
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Hugo shows up

Decisive
Fast Adopter
Achievment Oriented

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Hugo cares about

Travel Industry Finance
As CFO of Holiday Extras, he is focused on driving growth and shaping long-term financial strategy in the travel add-ons market.
Sports & Media Rights
Previously, as Finance Director at BT and Sky, he was deeply involved in negotiating high-profile deals for sports like the Champions League, the Ashes, and European rugby.
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Career

Work history

1-2023
Non Executive Director
KENT COUNTY CRICKET CLUB LIMITED - Finance Committee
6-2022
Member Board of Trustees
The Evie Dove Foundation
1-2020
Chief Financial Officer
Holiday Extras
5-2015 - 1-2020
Finance Director Sport & TV
BT
2007 - 2014
Head of Finance
Sky
In the press

Media appearances

Hugo Loudon, brother of former Kent cricket star Alex Loudon, joins Holiday Extras. Featured in Kent Online
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Education
1998 - 2001
Bachelor of Arts (B.A.)
Durham University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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