Huib van Bockel is the founder of TENZING Natural Energy, a sustainable plant-based drink. A former Head of Marketing for Red Bull and author of "The Social Brand, " he uses his extensive experience to challenge the beverage industry. Huib holds a Master of Science from Utrecht University and attended London Business School.
An avid outdoors person, Huib is passionate about activities like hiking and surfing, which align with his brands adventurous ethos. He prioritizes his family and has previously mentioned a love for travel and experiencing different cultures, having lived in South Africa, Holland, and Mexico during his youth.
His company, TENZING, is the world’s first carbon-negative energy drink and was inspired by the natural recipes used by Himalayan Sherpas.
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