Huib Van Bockel

Trailblazer
DISC Type : ID

Founder at TENZING Natural Energy

Greater London, England, United Kingdom

Overview

Huib van Bockel is the founder of TENZING Natural Energy, a sustainable plant-based drink. A former Head of Marketing for Red Bull and author of "The Social Brand, " he uses his extensive experience to challenge the beverage industry. Huib holds a Master of Science from Utrecht University and attended London Business School.

An avid outdoors person, Huib is passionate about activities like hiking and surfing, which align with his brands adventurous ethos. He prioritizes his family and has previously mentioned a love for travel and experiencing different cultures, having lived in South Africa, Holland, and Mexico during his youth.

His company, TENZING, is the world’s first carbon-negative energy drink and was inspired by the natural recipes used by Himalayan Sherpas.

Personality Overview

Informal

Persuasive

Values Relationships

They will bat for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Sustainable Business
He founded TENZING as a carbon-negative, B Corp certified company that donates a portion of profits to environmental projects.
Challenger Brands
After leading marketing at industry giant Red Bull, he launched TENZING to disrupt the market with a healthier, all-natural product.
Social Branding
Author of "The Social Brand, " he advocates for businesses to be genuinely social and meaningful, not just present on social media.

Media Appearances

Huib has no verified media appearances

Work History

1-2016
Founder at TENZING Natural Energy
1-2015
Author and Speaker at The Social Brand
3-2011 - 12-2014
Head of Marketing Red Bull at Red Bull
6-2007 - 3-2011
Marketing Director the Netherlands & Marketing Coach Northern Europe at Red Bull
Founder, Owner at Finkelbaum

Education

2013 - 2014
Accelerated Development Programme from London Business School
1993 - 1999
Master of Science (M.S.) from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder at TENZING Natural Energy
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Insights For Selling To Huib

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Huib is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Huib

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Huib move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Huib take some risk or not?

  • They can take risks if necessary.

You And Huib

Personality Compatibility


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