Huib Van Bockel in

Huib Van Bockel

Login to view DISC.
Founder at TENZING Natural Energy
📍 Greater London, England, United Kingdom

Huib van Bockel is the founder of TENZING Natural Energy, a sustainable plant-based drink. A former Head of Marketing for Red Bull and author of "The Social Brand, " he uses his extensive experience to challenge the beverage industry. Huib holds a Master of Science from Utrecht University and attended London Business School.

An avid outdoors person, Huib is passionate about activities like hiking and surfing, which align with his brands adventurous ethos. He prioritizes his family and has previously mentioned a love for travel and experiencing different cultures, having lived in South Africa, Holland, and Mexico during his youth.

His company, TENZING, is the world’s first carbon-negative energy drink and was inspired by the natural recipes used by Himalayan Sherpas.

Read the full overview →
Experience
18 Years
Current Role
Founder
Job Level
Leadership
Location
Greater London, England, United Kingdom
Personality Overview

How Huib shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Huib cares about

Sustainable Business
He founded TENZING as a carbon-negative, B Corp certified company that donates a portion of profits to environmental projects.
Challenger Brands
After leading marketing at industry giant Red Bull, he launched TENZING to disrupt the market with a healthier, all-natural product.
+5 more topics Login to view topics
Career

Work history

1-2016
Founder
TENZING Natural Energy
1-2015
Author and Speaker
The Social Brand
3-2011 - 12-2014
Head of Marketing Red Bull
Red Bull
6-2007 - 3-2011
Marketing Director the Netherlands & Marketing Coach Northern Europe
Red Bull
Founder, Owner
Finkelbaum
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Accelerated Development Programme
London Business School
1993 - 1999
Master of Science (M.S.)
Utrecht University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Huib. Free, 10 seconds.