Humphrey Rose in

Humphrey Rose

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Head of Digital Experience at Primark
📍 London, England, United Kingdom

Humphrey Rose is the Head of Digital Experience at Primark, leveraging his expertise in ecommerce and retail strategy to drive growth. His career includes nine years at Javelin Group, rising to Associate Director, and leading fashion and beauty DTC businesses at THG Ingenuity. He holds a BA in Classics from the University of Bristol.

Outside of his direct professional scope, Humphrey has shown a keen interest in brand protection, becoming a key contact at Primark for managing online brand impersonation and fraudulent sites. An Old Shirburnian, he was noted for being a committed rugby player during his time at Sherborne School.

Unique fact: Humphrey has successfully bridged the arts and sciences, building a prominent career in digital strategy after graduating with a degree in Classics.

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Experience
12 Years
Current Role
Head of Digital Experience
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Humphrey cares about

Digital Experience
As Head of Digital Experience at Primark, he is leading their digital transformation, including the launch of their first customer app and a Click & Collect service.
Ecommerce Growth
He has a strong background in driving growth for direct-to-consumer businesses, particularly in the fashion and beauty sectors from his time at THG Ingenuity.
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Career

Work history

6-2022
Head of Digital Experience
Primark
3-2021 - 3-2022
Category Director (Fashion and Beauty)
THG Ingenuity
6-2018 - 3-2021
Associate Director
Javelin Group
9-2016 - 6-2018
Strategy consulting manager
Javelin Group
9-2013 - 9-2016
Senior consultant
Javelin Group
In the press

Media appearances

Primark credits 'focus and capability' of digital activity for driving growth. Featured in Marketing Week
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Humphrey Rose - Head Of Digital Experience at Primark. Featured in The Org
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Education
2007 - 2010
Classics BA (Hons)
University of Bristol
2002 - 2007
Education details unavailable
Sherborne School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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