Hunter Ewing

Examiner
DISC Type : cs

Founder at High Ground Company

Atlanta, Georgia, United States

Overview

Hunter Ewing II is the Founder and Managing Director of High Ground Company, with over 30 years of experience in life insurance-based strategies for high-net-worth clients. An MBA graduate from Emory University, he specializes in estate planning and business succession. He is the recent past president of the Atlanta Estate Planning Council.

A native Atlantan, Hunter is married with three children. He is an avid outdoorsman who enjoys bird hunting with his English Cocker Spaniels, fishing, and camping in the Appalachian Mountains. He also occasionally plays golf and goes skiing, and his family is active in their church, the Cathedral of Christ the King.

He was a member of the Order of the Silver Spoon during his time at The University of the South.

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Estate Planning
He specializes in complex estate planning for high-net-worth families and is the recent past president of the Atlanta Estate Planning Council.
Business Succession
A core area of his expertise is developing strategies for family business succession, a topic he discussed in a 2023 podcast interview.
Outdoor Pursuits
His personal interests are centered on the outdoors, including bird hunting, fishing, and camping in the Appalachian Mountains.

Media Appearances

Hunter Ewing With High Ground Company. Featured in Business RadioX

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Hunter Ewing With High Ground Company - YouTube. Featured in YouTube

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Work History

10-2013
Founder at High Ground Company
9-2013 - 10-2019
President at Ewing & Company, LLC
1-2002 - 8-2013
Partner at Nease, Lagana, Eden & Culley
7-1994 - 12-2001
Agent at Northwestern Mutual
6-1986 - 7-1994
Sales Representative, Sale Manager at Rock Tenn Company

Education

1982 - 1986
Bachelor of Arts - BA from The University of the South
1989 - 1991
MBA from Emory University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder at High Ground Company
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Insights For Selling To Hunter

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hunter is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Hunter

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Hunter move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Hunter take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Hunter

Personality Compatibility


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