Hussam Alatrash

Inspirer
DISC Type : di

Principal Engineer at Heron Power

San Francisco Bay Area, United States

Overview

Hussam Alatrash is a Principal Engineer at Heron Power, specializing in power conversion and embedded controls for the automotive and solar industries. A hands-on technical leader, he earned his PhD from the University of Central Florida and has a proven track record of developing innovative energy systems.

Hussam is a co-inventor on multiple patents for technologies related to solar power systems, microgrids, and smart-grid controls.

Personality Overview

Generous

Charming & Persuasive

Achievment Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Embedded Stack Development
Currently focused on building a new embedded stack and tool suite for energy controls from a "clean sheet" at his current company, Heron Power.
Power Conversion
A core area of his expertise throughout his career, from his PhD research to leading teams developing inverters and charging systems at Tesla.
Renewable Energy Systems
A self-described "renewables geek" with experience in solar, having developed systems for on-grid and off-grid power applications like Powerwall and Powerpack.

Media Appearances

Hussam has no verified media appearances

Work History

10-2024
Principal Engineer at Heron Power
9-2019 - 8-2024
Sr Staff Power Electronics Controls Engineer at Tesla
8-2017 - 8-2019
Engineering Manager, Power Electronics Controls at Tesla
8-2015 - 7-2017
Staff Power Electronics Controls Architect at Tesla
2-2015 - 7-2015
Managing partner at Gluon Power

Education

2003 - 2007
PhD from University of Central Florida
1999 - 2003
BSc from University of Jordan

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Principal Engineer at Heron Power
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Insights For Selling To Hussam

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hussam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Hussam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Hussam move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Hussam take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Hussam

Personality Compatibility


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