Hyla Nayeri
Inquirer · DISC type dcHyla Nayeri is the Co-Founder of the self-funded apparel and swimwear brand 437, which she started at 21. She leads the companys growth, strategic partnerships, and influencer marketing, achieving 500% annual revenue growth for three consecutive years. She is a graduate of the Smith School of Business at Queens University.
Outside of work, Hyla is a certified yoga teacher who prioritizes wellness and building community. She organizes events for fellow entrepreneurs and gives back to her alma mater by hosting sample sales for students. She also spent time studying abroad in Rome, Italy during her university years.
After experiencing personal burnout, she successfully implemented a four-day work week for her entire team at 437.
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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